In 2006 I founded my own graphic design company in-ni design with smile, a design firm that designs objects and graphics with a smile and a focus on Kawaii style. I opened my Kawaii store Skinniwini.com to sell my version of Kawaii goodies. As a Chinese girl who was forced to soak in Japanese popular culture in the 80’s, the cult of cuteness dominated my childhood and teenage years. Because the economy was flourishing in the 1980s, many countries around Japan were the target market of the cuteness. Hong Kong was one of them.